Founders at Work: Steve Woz
So we said, “Okay, we’ll do Apple Computer.” In those days there was no money yet in this microcomputer business, and big experienced companies and investors, analysts—those kind of people, that are trained in business and much smarter than we were—they didn’t think that this was going to be a real big market. They thought it was going to be a little hobby thing, like home robots or ham radios, that a few techie people would get into and really it wasn’t going to go to the masses.
Woz, Apple’s co-founder, provides a refreshing peek into the origins of Apple, and how the personal computer really took off. Lots of little anecdotes, lots of awe instilling technical wizardry, and loads to learn from! A longish read, but really worth the time.
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